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Brand Management

L.E.K. develops comprehensive, data-driven consulting services focused on the creation and execution of highly effective branding strategies. In addition, we bring quantitative insights into brand strength and performance, helping companies optimize and apply appropriate resources to their brand portfolios. We provide:

Brand Strategy
Evaluation of brand performance and identification of opportunities where brand awareness and potential can be strengthened.

Following years of flat sales, a client asked L.E.K. ... more

Brand Portfolio Optimization
Detailed review of current portfolio to assess relative strengths and weaknesses of existing brands, and identify gaps to fill through acquisition or innovation.

L.E.K. helped a client identify attractive brands for acquisition ... more

Leon Schor
“Our experience allows us to gather and interpret data that is critical to making good decisions. As a result our answers are precise and forward thinking and not a snapshot extrapolated from a rear view mirror that tells you how things were.”
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Serge Hovsepian
“We have no preconceptions and work hard to find the most appropriate information, leading to the most insightful analysis - and we share this honestly with the client.”
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Peter Debenham
"We help our clients, both corporate and financial investors, to pinpoint clearly where value creation opportunities exist and how to unlock them."
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Dan McKone
“We ‘clear the clutter’ and help our clients see the answer for themselves… specifically, we use sophisticated analytics to take the complexity out of difficult decisions.”
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George Woods
“L.E.K. brings to bear the critical information that enables clients to make informed strategic decisions. Often this involves really ‘getting our hands dirty’ to uncover the truth, and more often than not debunks conventional wisdom.”
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François Mallette
“L.E.K. combines industry knowledge, a pragmatic process approach and sound commercial judgment that helps clients to clarify the issues and find workable solutions.”
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James Leibert
"L.E.K.'s differentiating edge is its ability to quickly and accurately provide companies with the information they need to make their most critical business decisions."
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Geoffrey Parkin
“L.E.K. works with clients to reduce the level of uncertainty surrounding business decisions, giving management the confidence to act decisively and rapidly, thereby accelerating performance improvement.”
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Stuart Jackson
“We are about applying in-depth research and creative ideas to critical threats and opportunities. We help our clients uncover the keys to profitable growth in their industry and show them the actions needed to deliver dramatically improved results.”
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Bill Frack
“We disaggregate critical business issues into their fundamental questions, which we evaluate and address with comprehensive data and insightful analysis.”
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Jay Desai
"L.E.K.'s strategic alliance with Universal Consulting in India brings together two firms that are highly aligned across services and industries and integrates UC's business expertise in South Asia and the Middle East with L.E.K.'s global reach."
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Andrew Kutter
“L.E.K. will not stop until the job is done. We are committed to helping our clients and are not fazed by the deadlines and organizational constraints within which they operate.”
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Mike Trenouth
“Our focus on deriving the answer from the base data ensures that the solution has the greatest possible level of certainty, particularly in a world where business models and market dynamics are changing rapidly”
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Colin Farmer
“Rigorous research and robust commercial analysis underpin our advice, which we strive to make practical, actionable, and relevant for the needs of the client.”
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John I. Goddard
“The quality of our analysis and our commercial perspective sets us apart from others in our industry.”
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Larry M. Verge
“L.E.K. excels in making the complex simple; the theoretical practical; the controversial consensual. Our greatest value comes from giving organizations the strategic clarity to act with confidence and vigor.”
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Jonathan Piper
“We provide the structure, fact base, industry expertise and objective advice that our clients need to address their critical business issues and create shareholder value.”
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Bob N.D. Lavoie
“Our goal is to work in partnership with our clients to clarify decision making and drive action by providing sound analytics, creative thought leadership, and practical, seasoned experience.”
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Paul Matthews
"L.E.K. develops strategies for manufacturers by integrating operation and supply chain management best practices. As a result, our clients develop a competitive advantage which in turn creates massive value for shareholders."
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Lisa M. McIntyre
“We ensure we understand our clients’ most critical issues and bring to bear the most current data and analysis combined with over two decades of hands-on experience.”
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Maria Palm
“We focus on being responsive to our clients’ needs and firmly believe that project definition is a crucial step in delivering an actionable solution.”
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Eileen Coveney
“We leverage our experience and a fact-base of information and innovative analysis to guide critical decisions.”
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Simon M. Barrett
“We use analysis and reason to generate new insights, test alternative hypotheses, and identify the best path forward.”
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Tip Kim
“We uncover crucial facts and data, apply in-depth industry experience, and combine them to develop actionable recommendations and strategies.”
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Frédéric Dessertine
"L.E.K. brings in-depth experience and exceptional analytical resources to its global client engagements."
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Peter Walter
"Our global reach and depth of local experience allows us to help clients understand the complexities of international opportunities and challenges and reduce uncertainty around crucial business decisions."
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Bob Neapole

“We instill the confidence our clients need to move forward because we take the time to understand fully their needs and address their issues with pinpoint accuracy.”
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Kenneth Graves
“We strive to develop long lasting relationships with our clients that are based on trust, candor, a deep understanding of their business, and consistent delivery of high value.”
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Pierre Jacquet
“We are driven by a total commitment to quality delivery focused on our clients' interests.”
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Simon Holt
"Above all, clients value L.E.K.'s relentless drive for quality. In applying a rigorous analytical approach, our case teams, from analyst to partner, are utterly committed to exceeding expectations."
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Andrew Allum
“L.E.K. brings certainty to clients by combining expert, creative research, innovative analysis, and depth of industry knowledge.
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Marc Kozin
“L.E.K. gets to the heart of client challenges with clear, objective, and rigorous data. We provide greater certainty that enables rapid decision-making, with full buy-in and pinpoint focus on value creation from start to finish.”
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Paul Jowett
“L.E.K. takes a customized approach to every problem. We assume every client is unique, and that everything could change or be different at any point in time, leading us to focus on primary research rather than preconceived theories.”
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Giovanni Calia
Giovanni Calia is the head of L.E.K.’s Milan office. He has over 17 years of consulting experience in strategy and business redesign, both domestically and internationally.
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Dan Schechter
“Our recommendations are based on seasoned experience to ensure strategies are as practical as they are innovative
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Stuart K. Westmore
“Our clients value the fact that we bring industry expertise, extensive project experience and the ability to access the latest thinking and trends from markets worldwide.”
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Chris Rule
“L.E.K. is strategically organized to tackle tough issues very quickly and with short lead times.”
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John Thomas
“We provide a unique combination of industry experience, rigorous analysis of all the available facts, a disciplined approach to project management, and an unwavering desire to ‘get it right’.”
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Jamil Satchu
"L.E.K. brings together hard-hitting research and analytics, deep industry perspectives and an understanding of the realities of a client's organization to deliver fact-based recommendations. Our collaborative working-style results in successful, high impact implementation."
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Jonathan Sparey
"L.E.K. helps companies accelerate the development of their business with a combination of robust analysis and deep commercial experience. We see our role as stimulating, inspiring and challenging our clients in the search for superior performance."
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Jeremy Wheatland
“We are committed to helping clients and are not fazed by the deadlines and organizational constraints within which they operate.”
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Steven Rosner
“L.E.K. provides great insights and a rigorously supported, flexible approach tailored to each client’s unique needs.”
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Martin Graf
"L.E.K. works with clients to unlock value and transform their businesses through superior analysis and strategic recommendations driven by deep experience and rigorous, fact-based analysis."
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Adrian H. Gibb
“We help our clients act with confidence to achieve the best available outcome and measure progress in achieving that outcome.”
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John Westwood
“Our unique combination of experience and insight, paired with up to date facts, ensures that our clients receive advice that sets them ahead of the crowd."
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Sue St. Sure
“We bring the frameworks, data and insights developed from many years of experience as well as hundreds of projects with clients facing similar situations. This experience is combined with an ability to carefully listen and understand the client’s needs.”
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Jonathan Simmons
“We focus on addressing the key strategic issues facing our clients, backed by hard facts, thoughtful analysis, and tailored solution definition.”
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Robert N. Rourke
“We are experts at conducting robust research and analysis on the key drivers of business decisions and understanding how to optimize resources based on opportunity, timing, risk and organizational capabilities.”
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Alex Vadas
“Our consultants provide greater certainty through transparent, fact-based, decision making. Our recommendations are practical, data-driven, and actionable”
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Arnaud Sergent
Before joining L.E.K. in 1989, Arnaud worked for two years in London for an investment group of a French bank.
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Karin von Kienlin
“We recognize that there are usually alternative courses of action. We help clients identify their best options."
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Neil Bindoff
“L.E.K. provides tailored analysis of and insights into each client’s situation, while remaining focused on the highest value commercial issues.”
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Iain Evans
“Our strategy, consistently applied throughout the world, has been to create an unrivalled deductive capability that can provide our clients with the highest level of certainty around their most critical business decisions.”
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Andrew Scott
“We do everything in our power to adjust how we work with a client to meet their needs because we know that one approach simply does not work for everyone.”
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Joanna Gremouti
“L.E.K. applies rigorous, data-based evaluation of clients’ issues objectively and without any preconceived ideas.”
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Martin Pilkington
"Through exacting analysis and strategic insight, we reduce the uncertainty around client's major business decision, closing the gap that must finally be bridged by commercial judgment."
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Andrew Rees
“We work closely with each client to thoroughly understand their challenges, objectively analyze their options, and develop practical solutions.”
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John Seaston
“We are about helping the client, solving the problem, delivering value, and developing long term relationship – not about securing the next engagement.”
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David Barrow
“We combine rigorous data gathering and analytics with deep industry expertise to provide a structured link between facts and critical decisions.”
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Carol Wingard
"Our ability to develop clear, fact-based insights in rapidly changing markets ensures that our clients develop and implement truly value-maximizing strategies."
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Remy Ossmann
“Our uncompromising analytical approach and business ethics are the key to meeting our clients' needs and winning their trust.”
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Marc-Antoine Cousin
“We do not approach engagements with a-priori answers or cookie-cutter approaches that have ’worked elsewhere’.”
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Michel Brekelmans
"Our clients are constantly looking to grow their business, improve performance and make tough and high value investment decisions. As a trusted advisor we support them through detailed research and analysis and help identify and develop the most attractive solutions, recommendations and business plans."
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Clare Chatfield
"We help clients break away from pre-conceived notions of what is likely or possible, reduce uncertainty, and enable them to more rapidly push forward in key decisions."
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Thilo Henkes
"We provide a flexibility in approach that is custom tailored to our clients' needs and we apply rigorous analysis, industry experience, and creative thinking to help our clients find practical solutions to their most critical issues."
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Chris C. Kenney
“We arm our clients with the most critical strategic information and we work collaboratively to translate that information into the most value-creating decisions and actions.”
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Christof Huth
“L.E.K. provides clients with comprehensive and thorough analyses performed with a global dimension. We do this in a very responsive, hands-on manner.”
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Jeff Stevens
“We provide objective, fact-based insights to help solve critical business challenges, capture internal and external growth opportunities, and create value for stakeholders.”
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Nick Holder
“We rely on a fact-based and collaborative approach that maximizes our value contribution and our client's ownership of strategic decisions.”
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Simon Glucina
"By engaging closely with management teams and conducting extensive primary research, L.E.K. reveals new perspectives on businesses’ most pressing concerns."
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Dominic Miles
“We provide an extraordinary depth and breadth of industry experience that we harness when helping companies make vital business decisions.”
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Arthur Bernardin
“L.E.K. brings an objective approach and greater certainty to clients’ business decisions through analytical horsepower.”
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Eilert Hinrichs
"We pride ourselves on doing whatever it takes to reveal the crucial facts and trends associated with the most critical business issues. In doing so, we help our clients to achieve complete confidence in their decision-making."
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Bret Masterson
"At L.E.K. we provide fact based answers to clients' most pressing business issues. Our work focuses on getting the right answer at the right time and in the right manner to help our clients succeed."
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Peter McKelvey
“We apply a combination of sector experience, primary research and analysis, strategic thinking, and seasoned judgment to inform critical business decisions.”
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Larry Miller
"L.E.K. gets to the heart of the matter quickly and without bias. We help mitigate uncertainty while empowering business leaders to act with immediacy, armed with solutions informed by sophisticated analysis."
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For more information, please email us at marketingsales@lek.com
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